Product our group, we could suggest “3 In one

                                              

 

Product
category is a way of organizing products in a manufacturing company by the
types of products which are selling.

According to Nestle
Lanka PLC, Instant Noodles are introduced to market as a “category of food and beverages” Under brand name of
“Maggi Noodles” There are four categories in Maggi Noodles.

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v  Maggi classic range                                                                

v  Maggi family pack

v  Maggi Devilled

v  Maggi Tikiri

 

Maggi Classic Range

Under
classic range, comprising chicken and curry variants which are pioneer products
in instant noodles market. Maggi
Daiya chicken Noodles is the last addition to this product category.

Maggi Family Pack

Special
family packs are designed to whole family.

Maggi Devilled

Maggi
devilled range features delicious ,spicy and indigenous flavors.This range
comes in flavors ,          


Devilled
Chilli Chicken             

v  Devilled Kottu,

v  Devilled X-Tra
Spicy Blast

v  Devilled X-Tra
Green Chilli

  

Maggi Tikiri 

 Maggi Tikiri
has been catered to the market for little hungers (podi badaginnata)This product is delicious,
nutritious and affordable. This product has been positioned as popularly
positioned product.

 

As a result of innovative idea of our group, we could
suggest “3 In one pack” product. This product focuses 3 products  which includes noodles, spaghetti and bites.

 

Main reason for introduce these type of pack under
food & beverage is

v  Convenience
of mothers In busy life cycle

v  Within
10 min all food requirement has been fulfilled in family

v  Advancement
of technology and gaining unique resources.

 

This 3 in one pack can be prepared as follows,

v  In
2 minutes  – It can be prepared noodles.

v  In
5 minutes  – It can be prepared spaghetti
after boiling 5 minutes

v  In
10 minutes- After boiling 10 minutes it can be prepared bites / savories.

 

 

Ingredients
of “3 in one pack ”

 

v  Flavors
of  our new product

v  Iodised
Salt

v  Flavour
Enhancers (621, 635)

v  Mineral
Salt (508)

v  Maltodextrin

v  Flavours
(Contains Wheat, Soy and Celery)

v  Sugar

v  Onion
Powder

v  Vegetable
Fat (Antioxidant (320))

v  Parsley
Flakes, Colours (Turmeric, Caramel III)

v  Spices
(Coriander, Cumin, Cardamom, Chilli Powder, Ginger)

 

 

 

ü 
    in our new product “no MSG
(monosodium glutamate) included. We are seeking to  

                Introduce  nutrious & healthy product.

 

ü 
 Wheat and maltodextrain
are main two ingredients that include in our ” 3 in one pack”

 

 

 

 

                                 Target
customers of instant noodles

 

According
to nestle lanka plc , we can identify following base of customers for
particular instant noodles.

 

ü  Maggi
classic range                –      it caters to 12-16 age groups

ü  Maggi
devilled                        –      delicious, spicy, indigenous flavors that
cater to  

                                                                   
young SriLankan adults.

 

ü  Maggi
special family pack      –     family pack focus in mothers who has
prepared meal

                                                                  
for whole family I instantly.

 

ü  Maggi
tikiri                             
–  its caters to children for
theirs little hunger.    

 

 

As a group we are seeking to build up
innovative product idea that covered all Maggi noodles brand. It will enhance
to create high customer attraction through unique resources & core
competences. Because if buy our product (according to family requirement)
within 10 min it can cook.

 

 Now we are trying to build market segment
according to our new product 3 in one
.

Segmenting
 

Bases
 
 

Age
 

Kids
(instant noodles)
Youth(spaghetti)
Adults(bites)

Life
style
 

Office
going people
Working
people
 

Eating
habits of people

Selection
of healthy product
 

 

 

When
it comes to our product, it’s a mix of all noodles.

We
can identify target customers for “3 in
one” product as follows.

 

Basically
3 stages of our product. Hence 3 customer groups can be identified as,

 

·        
Instant noodles   – children ,youth, adults

                                          Its
normally caters everyone

 

Spaghetti –  
Children, young generation and adults

Bites/savory- Adults

 

 

 

 

 

 

 

 

 

 

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