category is a way of organizing products in a manufacturing company by the
types of products which are selling.
According to Nestle
Lanka PLC, Instant Noodles are introduced to market as a “category of food and beverages” Under brand name of
“Maggi Noodles” There are four categories in Maggi Noodles.
v Maggi classic range
v Maggi family pack
v Maggi Devilled
v Maggi Tikiri
Maggi Classic Range
classic range, comprising chicken and curry variants which are pioneer products
in instant noodles market. Maggi
Daiya chicken Noodles is the last addition to this product category.
Maggi Family Pack
family packs are designed to whole family.
devilled range features delicious ,spicy and indigenous flavors.This range
comes in flavors ,
v Devilled Kottu,
v Devilled X-Tra
v Devilled X-Tra
has been catered to the market for little hungers (podi badaginnata)This product is delicious,
nutritious and affordable. This product has been positioned as popularly
As a result of innovative idea of our group, we could
suggest “3 In one pack” product. This product focuses 3 products which includes noodles, spaghetti and bites.
Main reason for introduce these type of pack under
food & beverage is
of mothers In busy life cycle
10 min all food requirement has been fulfilled in family
of technology and gaining unique resources.
This 3 in one pack can be prepared as follows,
2 minutes – It can be prepared noodles.
5 minutes – It can be prepared spaghetti
after boiling 5 minutes
10 minutes- After boiling 10 minutes it can be prepared bites / savories.
of “3 in one pack ”
of our new product
Enhancers (621, 635)
(Contains Wheat, Soy and Celery)
Fat (Antioxidant (320))
Flakes, Colours (Turmeric, Caramel III)
(Coriander, Cumin, Cardamom, Chilli Powder, Ginger)
in our new product “no MSG
(monosodium glutamate) included. We are seeking to
Introduce nutrious & healthy product.
Wheat and maltodextrain
are main two ingredients that include in our ” 3 in one pack”
customers of instant noodles
to nestle lanka plc , we can identify following base of customers for
particular instant noodles.
classic range – it caters to 12-16 age groups
devilled – delicious, spicy, indigenous flavors that
young SriLankan adults.
special family pack – family pack focus in mothers who has
for whole family I instantly.
– its caters to children for
theirs little hunger.
As a group we are seeking to build up
innovative product idea that covered all Maggi noodles brand. It will enhance
to create high customer attraction through unique resources & core
competences. Because if buy our product (according to family requirement)
within 10 min it can cook.
Now we are trying to build market segment
according to our new product 3 in one
habits of people
of healthy product
it comes to our product, it’s a mix of all noodles.
can identify target customers for “3 in
one” product as follows.
3 stages of our product. Hence 3 customer groups can be identified as,
Instant noodles – children ,youth, adults
normally caters everyone
Children, young generation and adults