Brands in our era are extremely sensitive to economic, political,
demographic and technological improvements. Environmental changes most affect
the strategy perspective and there is equal dependency in terms of the
partnership. Even though the two companies have different specialities- they
could come together to liven the experience for the tourists. Therefore, it’s a
As the analysis shows, there is minimal risk and the barriers and challenges
have been clearly identified allowing less room for unforeseen circumstances.
This move will allow the brand to take one step towards the vison of ‘going
global’. Success in this market will only encourage the brand to take bolder
action and step into more unknown territories.